Monday 17 March 2008

A content management system which is a good tool for SEO

Open Lab's content management system (CMS), Webwork, is in these days under scrutiny as a tool for Search Engine Optimization (SEO). SEO is an interesting and dynamic field, and after a while of study I noticed a peculiarity: the most indexable site is a static one, but in order to be able to dynamically optimize a site for SEO, you need to have it dynamically generated.
So a step towards SEO is to generate and manage your site with a CMS, but then add functionality to your CMS to generate pages optimal for SEO. For example, it is better to have plain friendly url named and pointing to sections of you web sited, then a constant url with just an id parameter changing all the time. Very bad is
  • getting the same document with different urls
  • links not in href but just in onclicks
  • having the same metatags on all pages
So I had a meeting with the Webwork guys, all this will be supported natively by Webwork.

1 comment:

justin albert said...

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